Demand Generation Programs Manager
Job ID 26-475
Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.
We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an employer that complies with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.
Envision yourself at Barracuda
The Demand Generation team is responsible for driving programs that influence our bottom line, through our prospect audiences. We are looking for a Demand Gen Marketing Programs Manager to manage our APAC marketing programs based in our office in Reading, UK, with a flex-work approach. This role will report into the Director, Demand Generation and will develop and marketing programs for the region, contributing to the Net new logo growth of the business in the region. The role will interact with regional Field Marketing, Product Marketing, Channel management, and more, across the worldwide team.
What you’ll be working on
- Planning, executing, and optimising demand generation campaigns across multiple channels and audiences (email, webinars, syndication, social) to generate qualified leads and accelerate sales opportunities.
- Collaborating with key stakeholders to identify marketing requirements that support business priorities.
- Managing Marketo for the APAC region, building, maintaining and optimising programs.
- Planning and delivering integrated multi-touch, multi-channel campaigns to drive demand and funnel conversion to achieve effective ROI.
- Communicating campaign strategy and plans to key stakeholders and other key groups to ensure buy-in and alignment.
- Partnering with FMM and Sales to ensure effective promotion and follow-up on programs.
- Forecasting, tracking and reporting on campaign & program performance against KPIs/Goals to assess ROI.
- Using reports to continually identify ways to optimise program performance, drive results.
- Providing insights and recommendations to stakeholders and marketing teams to improve performance and results.
- Using intent-based data to signal a prospect’s interest in a solution to accelerate closed won sales from marketing programs and develop ABM campaigns.
What you bring to the role
- Minimum 4 years of experience in a similar, relevant role, preferably in the B2B space; experience in the IT security market is a plus.
- Knowledge and experience working in the APAC market.
- Strong working knowledge of managing budgets, resource management, and ability to negotiate terms with vendor resources.
- Strategic and tactical skills, with a hands-on approach to driving outcomes.
- Strong experience in Marketing automation platforms, especially Marketo.
- An understanding of the tools used for intent-based data.
- Exceptional project management skills, and the necessary judgement to prioritise in a dynamic and frequently changing environment.
- Excellent knowledge of marketing reporting; with PowerBI and SFDC and big plus.
- Excellent collaborative approach to build relationships across functional teams.
- Excellent written and oral communication skills.
- Experience with Microsoft Office products and SFDC.
- Analytical mindset, data and metrics driven.
- A highly effective communicator working with sales, customer success, and product teams.
- Self-motivation with the ability to manage multiple projects, set priorities and meet deadlines.
- Creative thinking to develop new programs to drive sales pipeline.
- Knowledge of project management tools such as Wrike a plus.
What you’ll get from us
A team where you can voice your opinion, make an impact, and where you and your experiences are valued. Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda. In addition, you will receive equity, in the form of non-qualifying options.
#LI-hybrid